What happens to the Aci automobile?
Three “new” publications for the newsstand and ACI members. Among these is the new relaunch of l'Automobile, a magazine that closed last December. The facts and a question
What happens to Aci's editorial communication?
THE EDITORIAL NEWS OF THE ACI
After Aci Informatica, an investee company of the group for which it carries out the design, construction and management of the IT system, launched an open procedure for the assignment of the support and supervision service to social media while not even a year ago it had chosen the Armando Testa group for the creation and management of advertising campaigns, now revolutionizes its editorial schedule, providing for the progressive release of three new products published by a new private publishing company and directed by David Giudici , former managing director of Ruoteclassiche, Youngtimer, AutoItaliana, TopGear, Gente Motori, GenteMotori Classic and Auto & Fuoristrada, and Ludovico Fois (editorial director), who is also responsible for Aci Communication.
BURST OF TESTS AT ACI
The first magazine is Youngclassic and intends to reach "a target of car enthusiasts from the recent past", having "the aim of directing even the younger public towards collecting historic cars". A similar project is the Classic Automobile , "which aims to be a leading player in the world of historic motoring, also dedicated to solving the age-old events that afflict the system (redefinition of the historic vehicle fleet by excluding simply old cars, certifications that are not always adequate, the fight against fakes, etc.), with a continuous dialogue with the clubs affiliated to Aci Storico".
THE CAR CLOSES AND REOPENS
Finally there is the relaunch of 'l'Automobile', a "redesigned and rethought monthly magazine with new and contemporary content, which will deal with the most current topics in the world of mobility , with the aim of being a useful and practical reference for today's motorists ”. The new l'Automobile , reads the note, will continue to be the magazine for members and will have a circulation base in the digital format of one million users, while the Classic Automobile will be the new reference for Aci Storico members.
WHAT WILL HAPPEN TO THE CAR?
The closure announced in December of the magazine has therefore turned into a "stop 'n' go". The site of l'Automobile has still remained crystallized at the end of last year: the laconic title of the last editorial stands out: L'Automobile closes . “Dear readers, from 31 December the Automobile will close its business in its various channels, newsstands, digital, online and on social networks. A journey that began seven years ago has come to an end, which saw us as protagonists – so many say – among the Italian motor and mobility magazines”, wrote the editorial team directed by Alessandro Marchetti Tricamo a few weeks ago and again by Ludovico Fois as editorial director.
The penultimate launch of the Automobile took place in 2016, to celebrate the 100th anniversary of the first Automobile Club initiative and the opening of the magazine's website. And now, shortly, the relaunch, hoping that this restart will not be a false start.
REQUEST
But given that – as stated on the ACI website – “the Automobile Club of Italy is a non-profit, non-economic public body”, one wonders: what are all these publishing activities doing with a public body?
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/smartcity/cosa-succede-allautomobile-dellaci/ on Fri, 03 Feb 2023 07:07:42 +0000.