What is behind Sony’s purchase of Bungie. Microsoft offensive started?
Following Microsoft's deal with Activision Blizzard, Sony announces the acquisition of American video game developer Bungie. The Playstation producer will own the studio creator of the "Destiny" and "Halo" franchises for $ 3.6 billion
It will certainly not be an operation worth about 69 billion dollars like the one that shook the world of video games only a few days ago, namely the purchase of Activision Blizzard by Microsoft . And in fact the one we are commenting on, of billions, does not even move 4. But to think that Sony, as a response to the Colossus of Redmond, has stolen Bungie, which is the software house that created the Halo saga, is undoubtedly a jab that will hurt Microsoft.
IT WAS THE HOUSE OF HALO, CLOU LABEL BY MICROSOFT
And it does not matter if the collaboration between the two had been interrupted for some time and the Halo ip went on anyway, because sometimes what matters, in these operations, is also the symbolism behind it. And Sony somehow took away a satellite software house that gravitated around the Xbox platforms to the mutual satisfaction of both. A double blow, considering that after Halo , Bungie had developed Destiny , a successful saga published, coincidentally, from that Activision just purchased by Microsoft.
US $ 3.6 BILLION OPERATION
But apart from similar disquisitions, Sony's purchase of Bungie is still significant news, not only for the amount put on the plate (3.6 billion dollars), but also because it enriches the console war by a chapter. more and more similar to the transfer market and tells us that in the future those who have snatched the greatest number of software houses that can count on very large communities will excel from their rival.
Bungie will remain an “independent subsidiary” of Sony Interactive Entertainment, again managed by Pete Parsons (current CEO and chairman) and the rest of the current management. Destiny 2 and the company's future games will apparently be available on all platforms, as per the commitment made to the announcement by the North American label. “Both Bungie and SIE believe game worlds are just the beginning of what will become our IP,” said Parsons. "Our original universes have immense potential and, with the support of SIE, we will make Bungie a global entertainment company committed to delivering our creative vision."
WHAT IS SONY GOING TO DO WITH BUNGIE?
If Destiny titles remain cross-platform, it's hard to believe that Sony has spent so much to get the rights alone, especially as Destiny 2 had a less than expected debut. Hints on what Sony can do to us come from the PlayStation Blog , where the operation is commented like this: "Bungie is a great innovator and has developed incredible proprietary tools that will help PlayStation Studios reach new heights". In short, even here you can smell the Metaverse and highly loyal virtual communities …
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/economia-on-demand/cosa-ce-dietro-lacquisto-di-bungie-da-parte-di-sony-iniziata-loffensiva-a-microsoft/ on Tue, 01 Feb 2022 10:04:36 +0000.