What Socios.com, the new Inter sponsor, is doing
Inter chooses Socios.com, a digital platform for the sports industry, as a new sponsor for the 2021/22 season
After the Giallorossi club , the neroazzurri also focus on cryptocurrencies for the jerseys of the 2021/22 season.
Yesterday, Inter announced the new Global Main Jersey Partner: it is Socios.com, owned by Chilliz, a fintech company, provider of blockchain for the sports and entertainment industry.
Socios.com deals with relations between sports clubs and fans, proposing 'tokens' to fans to spend on the official apps of the clubs to purchase exclusive content.
The latter "will become a digital meeting place for Inter's global fanbase, a partnership that reflects the club's desire to create an even better experience for its fans," reads the statement.
Through this partnership, the club will promote the $ INTER Fan Token on the match jersey, which will soon be launched on the market.
"Our partnership with Chiliz and Socios.com is solidly based on the fundamental values we share: technology, innovation and closeness to our fans," explained Luca Danovaro, Cmo Inter. “This is a special event. It is the first time in more than a quarter of a century that there will be a new name on the front of the club's jersey, ”he added.
In fact, the Pirelli era ends, for 26 consecutive years the Nerazzurri's main sponsor.
All the details.
WHAT IS SOCIOS.COM
Founded in 2018, Socios.com is a direct-to-consumer (D2C) platform that leverages blockchain technology to provide leading sports organizations and clubs around the world with the tools to engage their global fanbases.
Created by Chiliz $ CHZ, Socios.com has big expansion plans for 2021 and is aiming for many more Fan Token launches around the world.
INTER'S PARTNERSHIP WITH CHILIZ AND SOCIOS.COM
As he explains in the release, “there will be countless opportunities for involvement on Socios.com for holders of $ INTER Fan Token, including the chance to influence the club in a series of important, interactive and fun polls to be held each season. Fans will also be able to access exclusive Club-related content, test their skills and compete with other fans from around the world in Inter-related games, contests and quizzes, competing in global leaderboards to earn prizes and experiences. Exclusive live and digital VIPs. The $ INTER Fan Token will be launched in the near future ”.
THE VALUE OF UNDERSTANDING
"The club will put 20 million euros on the plate per season for the Nerazzurri, who will thus have the third agreement in order of value in Serie A" as underlined Calcio & Finanza .
FOOTBALL IN THE TIME OF THE PANDEMIC
Almost 1.2 million fans have already downloaded the Socios.com app – the note reads – and the company's rapid growth will continue thanks to many more Fan Token launches with global partners. Of these downloads, nearly 70% occurred in 2021.
During the Covid-19 pandemic, sports clubs were forced to seek other revenue streams to compensate for missed ticket sales. As LedgerInsights explained, Sorare, a fantasy football game, is often the go-to example in the sports blockchain space of a platform that thrived during the pandemic by offering an innovative and profitable way for football clubs to entertain and interact with fans. . But Chiliz's Socios.com is not far behind.
THE FAN TOKENS OF SPORTS ORGANIZATIONS
More than 40 major sports organizations have partnered with Socios.com to launch their Fan Tokens, including some of the most important European football clubs and the national football teams of Argentina and Portugal, as well as several F1, esports and cricket teams.
Recently, Valencia CF became the first club to sign a main jersey sponsorship with Socios.com, promoting the Spanish team LaLiga Fan Token on the front of the players' shirts.
Before Inter, Arsenal was the last to join the fan engagement platform along with Barcelona, Juventus, Paris Saint Germain and AC Milan.
In total, Fan Tokens have generated over $ 30 million per club and partner in just over 12 months. In late December and early January 2021 several Fan Tokens were listed on major global exchanges driving significant activity, with trading volumes of $ PSG and $ JUV reaching a 24-hour high of $ 300 million. at the end of December.
CRYPTOCURRENCIES INVADE THE SOCCER FIELD
Finally, for cryptocurrency groups, sponsorships provide an easy way to reach a global audience. Agreements with football clubs, where companies can place their branding prominently on team jerseys or around stadiums, help attract retail investors and raise the profile of the industry.
As we said at the beginning, just last week Roma defined a new commercial agreement for the sponsorship of jersey with Digitalbits, a Texan company active in the blockchain, the technology behind the development of cryptocurrencies.
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/economia/cosa-fa-socios-com-nuovo-sponsor-inter/ on Thu, 22 Jul 2021 05:55:09 +0000.