Who goes up and who goes down in the SIC (Integrated Communications System). Agcom report
Comcast / Sky maintains the first position, with an incidence of revenues on Sic greater than 15%, while Rai rises to second place, overtaking Fininvest. What emerges from the Agcom annual report on Sic
WHAT HAPPENS TO MEDIA REVENUES
Media revenues at the end of 2020 fell to 11 billion, with a loss compared to 2019 of over 1 billion, corresponding to a negative change of 9.5%, in analogy with the general macroeconomic scenario (with a change in GDP equal to -9%). Periodicals, Agcom underlines in its annual report, are the publishing sector that has suffered the most, with a reduction in advertising sales of 36.6%, second only to forms of advertising such as transit or outdoor.
WHAT THE TVs GO
The first three operators, (Sky, Rai and Fininvest), still channel more than 80% of the resources. The year just ended has shown, also in connection with the pandemic, a significant increase in the pay-TV offer on the web by both traditional operators (Rai and Mediaset) and new ones (Netflix, Amazon Prime, Dazn, Disney +). which reach a share of 21% and are the only offers on the rise (+7 percentage points), also determining a reduction in the concentration of the related market (the HHI index goes from 7,242 points to 6,624).
THE RADIO SECTOR
In the radio sector, in the last year there has been a decline in audiences and revenues, but also a change in the habits of Italians due to the reduction in car trips, the extensive use of agile work
THE NUMBERS OF SIC
The assessment of the economic dimensions of the Integrated Communications System (Sic) for the year 2019 showed a value of 18.1 billion euros, 1.01% of GDP, with a reduction of 1.4% compared to to 2018, in contrast to the growth trend that affected the national economy in the same period. Also in 2019, none of the main subjects achieved revenues above the 20 percent ceiling, Agcom underlines in the annual report .
WHO IS ON THE TOP OF SIC
The top ten groups operating in the economic areas that make up Sic (Comcast Corporation / Sky Italian Holdings; Rai Radiotelevisione Italiana; Fininvest -Mediaset, Mondadori, Mediamond; Alphabet / Google; Cairo Communication; Facebook; GEDI Gruppo Editoriale; Netflix; Amazon and Discovery ) jointly represent, with 11.3 billion euros, 62% of the Sic.
THE ROLE OF SKY ITALIA
Comcast / Sky ( which today appointed the new head of company of Sky Italia ) maintains the first position, with an incidence of its revenues on Sic greater than 15%, while Rai, with a weight between 10% and 15% , rises to second place, overtaking Fininvest (also with an overall share of between 10% and 15%).
THE SCENARIO WITH GOOGLE, FACEBOOK, NETFLIX AND AMAZON
Among other subjects, the weight of online platforms continues to grow, with Alphabet / Google, Facebook, Netflix and Amazon ranking respectively in fourth, sixth, eighth and ninth place of the new top ten.
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/economia/rai-sky-mediaset-sic-agcom/ on Mon, 26 Jul 2021 11:05:25 +0000.