Who is (and who is not) in the Luxury Store on Amazon
Amazon inaugurates the Luxury Stores, the stores of luxury brands. All the details
Amazon takes it all. High fashion also enters the shelves of Jeff Bezos' colossus , which launches “Luxury store”, a section dedicated to luxury brands. Among the first to take advantage of the shop windows of the e-commerce site is Oscar de la Renta, currently the only partner of Amazon.
All the details.
LUXURY LANDS ON AMAZON
Amazon has announced the inauguration of the Luxury Stores, an experience, writes the e-commerce giant, of a “shop in the shop” that will allow high fashion brands to sell clothes and accessories on the e-commerce site.
Amazon will simply act as an intermediary between the fashion company and the buyers.
RESTRICTED ACCESS
Not everyone will have access, albeit virtually, to Amazon's high fashion stores. Initially, only Amazon Prime subscribers will be able to embark on luxury shopping by invitation, then the platform will try to engage an increasing number of customers.
The Luxuri Stores, at the moment, have only been inaugurated for the American market.
OSCAR DE LA RENTA FIRST AMAZON PARTNER
The first major brand to take advantage of the Amazon showcase is Oscar de la Renta. The few users elected to enter the Luxury Store obtained early access to the designer's pre-fall and fall / winter 2020 collections, currently only available in the fashion house's boutiques and on the website.
Other brands are expected to join in the months to come.
A "REAL" EXPERIENCE
High fashion brands will have the opportunity to show their clothes through interactive 360-degree visits, giving the user the opportunity to analyze the details of the potential purchase and the possible fit. The goal, writes Amazon, is "to make luxury shopping easier and more engaging".
LUXURY BRAND LOOKING FOR NEW CUSTOMERS
If this represents a chance for Jeff Bezos to enter the high fashion sector, the opportunity should appeal to brands, writes The Verge, who will not only have "greater control over inventory, selection and prices", but at the same time they can leverage “Amazon's enormous reach to find customers”.
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/innovazione/chi-ce-e-chi-non-ce-nel-luxury-store-su-amazon/ on Thu, 17 Sep 2020 06:00:06 +0000.