Why Zuckerberg follows Musk on the paid blue check for Facebook and Instagram
After the paid blue check on Twitter, Meta also gives in to a subscription service. The parent company of Facebook and Instagram has launched Meta Verified. The offer costs $11.99 a month and is aimed at content creators. Zuckerberg promises both more protection against identity theft and more 'visibility'
Paid identity verification blue tick in the new subscription service on Facebook and Instagram.
After twenty years of business model based on free services and advertising, Meta, the company of Mark Zuckeberg that owns Facebook and Instagram, will launch a paid subscription that will allow users to 'verify' their identity.
Access to the platform therefore remains free, but Meta has begun testing a paid offer on Instagram and Facebook aimed at both subscribers and creators, as Elon Musk has already done with Twitter Blue.
The offer, called Meta Verified, will provide subscribers with a verification badge, which must be authenticated with a government-issued ID, to protect against copycats and gain access to additional account support.
Meta Verified is aimed at content creators and debuts this week in Australia and New Zealand.
All the details.
WHAT IS META VERIFIED
For $11.99 a month, Meta Verified will allow users to "authenticate their account with ID, have a blue check, get extra protection against identity theft and quick access to support," the company explained in a post. CEO of the Mark Zuckerberg company.
The new subscription will then cost around $12 a month – $14.99 when purchased through the iOS app – and is primarily aimed at content creators. The service will only be accessible to those over the age of 18. The option will be available on both Facebook and Instagram, but they will be separate subscriptions.
FACEBOOK AND INSTAGRAM ALSO GIVE PAID SERVICES
As Bloomberg points out, subscription offerings have become popular for social networking companies in recent years as a way to diversify their businesses, which rely heavily on advertising. Snap Inc. has an offering called Snapchat Plus, and Twitter Inc. is also pushing a subscription offer right now, with account verification.
Meta derives nearly all of its revenue from advertising, and its business was hit hard at the onset of the pandemic.
After more than a decade of explosive growth, Meta's momentum is starting to slow and the company has been forced to resort to the largest round of layoffs in its history. The restructuring demonstrates the financial pressure the tech giant is under as it tries to spin up its business. Subscriptions offer a more consistent revenue stream.
WHAT ZUCKERBERG PROMISES ABOUT MUSK
The new offering sounds a lot like Elon Musk's $8-a-month version of Twitter Blue, but Meta notes that it won't make any changes to accounts that have been verified using the company's previous requirements, including notability and authenticity.
Twitter has already launched its "Blue" subscription which allows you to have the famous blue check, a guarantee of authenticity, to better promote your messages, to see half of the ads and to have more editorial freedom (longer tweets, etc. ).
“Let's just hope it doesn't cause the deluge of fake verified accounts we saw on Twitter last year,” comments The Verge.
Unlike Twitter, which does not verify a user's identity through membership, Meta will require users to confirm their identity with an official document in order to receive a verification badge. In case of problems, subscribers can contact customer service employees directly. Plus, their messages, photos, and videos will stream better than others, appearing at the top of search results, comments, and recommendations. And perhaps the latter is the most "valuable" aspect of the Meta subscription package, underlines Bloomberg . Standing out on Facebook or Instagram is more difficult these days, even among a user's followers.
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/innovazione/perche-zuckerberg-segue-musk-sulla-spunta-blu-a-pagamento-per-facebook-e-instagram/ on Mon, 20 Feb 2023 11:26:40 +0000.