Will Chiara Ferragni save Tod’s?
Tod's appoints the influencer Chiara Ferragni as a member of the board of directors and tries to break through young people. Facts, numbers and moves of the Della Valle family group with swooping accounts. All the details
Chiara Ferragni joins the board of Tod's.
The company, controlled by the Della Valle family and specialized in the production of footwear, clothing and accessories, hopes that the influencer's entry will bring new generations closer to the brand.
TOD'S: SOLIDARITY PROJECTS WITH FERRAGNI
"The Tod's group appoints Chiara Ferragni as a member of the Board of Directors", announces a note from the group, in which it is specified that with this entry the brand wants to give life to solidarity projects, in the name of the importance of "social commitment, solidarity towards the neighbor and sustainability in respect of the environment and dialogue with the younger generations ".
OBJECTIVE: TO BRING YOUNG PEOPLE CLOSE TO THE BRAND
But not only. The appointment, the group hopes, will bring new generations closer to the brand.
“I am very pleased that Chiara Ferragni has joined the board of Tod's. Chiara's knowledge of the world of young people will certainly be precious. Furthermore, together, we will try to build solidarity and support projects for those in greatest need, raising awareness and involving the new generations more and more in operations of this type ”, commented Diego Della Valle.
THE COMMENT OF CHIARA FERRAGNI
“I thank Diego Della Valle for the trust and respect he has towards me as a woman and manager. Joining the Tod's group means giving a voice to my generation with one of the excellences of Italy in the world ”, commented Chiara Ferragni, influencer and CEO of Serendipity and Tbs crew.
TOD'S WALKS IN THE BAG
And while awaiting projects and initiatives, the Tod's group is already enjoying the Ferragni effect. At the time of writing (14.25), the stock is gaining 11.77%, at 32.10 euros.
THE NUMBERS OF TOD'S
The Tod's group, which includes the Tod's, Hogan, Roger Vivier and Fay brands, closed 2020 with revenues of € 637.1 million, down by 30.4% compared to 2019. 69.5 million euros, but the net result is negative for 73.2 million euros. Net financial debt amounted to € 124.9 million (excluding the € 396.4 million of liabilities for shop rental contracts).
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/economia/tods-chiara-ferragni-diego-della-valle/ on Fri, 09 Apr 2021 12:44:39 +0000.