X-ray. What Yaccarino said
The number 1 of
Time to take stock for Linda Yaccarino , at the milestone of 100 days at the top of the new Twitter trend, so new that it has even changed its name to X and is constantly changing, even if no one has yet understood what .
ALL THE TROUBLES OF YACCARINO
A difficult assignment, his, not only because Elon Musk has started an unprecedented clean-up of the hi-tech reality that he purchased a year ago for 44 billion dollars, making it clear that he would very much like to lead the social network on an interim basis too ( was discouraged by a survey that he himself launched among the users), but above all because the intemperance and excesses of the former South African startupper cost the Group a good number of fleeing users (in particular, many famous scientists packed up their bags, supporting that the new company policy would favor the proliferation of fake news in the medical field) and many contractual terminations in the advertising field.
IS THE GREAT ESCAPE FROM TWITTER OVER?
On the occasion of the Vox Media Code Conference Yaccarino started right from here (it is no coincidence that she was involved due to her experience in the advertising field) reassuring investors and making it known that the majority of companies that paid Twitter for advertising would already returned to the fold. Of course, the challenges of the rebranding from Twitter to X are all there, but the CEO showed off confidence.
IS 2024 THE TURNING POINT YEAR?
On the economic front, as TechCrunch reminds us, the blue bird's social network has not made a profit for 13 years but according to the CEO chosen by Musk, things are about to change and we are one step away from breakeven, identified as early as next year.
Crucial therefore is not only the sale of Advs but also of subscriptions for users in exchange for the famous blue badge which once exclusively indicated important tweeters due to their role in society. And then we know that the tycoon who took the reins will soon introduce a form of monthly subscription for his 550 million users. But more is not known.
X FILES
Obviously Yaccarino and Musk's plans remain unclear: nothing really important has been said. This is also why the gaffe that the number 1 of , Signal, Messages, FaceTime, Wallet, Camera and Calendar, even rivals Instagram and Facebook, both from Meta, but not X.
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/innovazione/x-a-raggi-x-cosa-ha-detto-yaccarino/ on Fri, 29 Sep 2023 13:00:40 +0000.