North Face advertises its clothing with a drag queen. A Bud Light-style boycott is being prepared
A North Face ad featuring a drag queen in rainbow-themed outdoor sportswear has garnered backlash after it went viral online. The popular outdoor clothing company has learned nothing from customer boycotts against Bud Light and Target in recent weeks.
“ Hi, it's me, Pattie Gonia, a real-life gay man ,” drag queen and self-described environmentalist and community organizer Pattie Gonia said in The North Face commercial, adding, “ I'm here today with The North Face. We are here to invite you to go out… into nature with us!”, playing on the double meaning of “Come out”, both as leaving the house and as a revelation of homosexuality
“ We like to call this little tour the Estate of Pride. This tour has it all: hiking, community, art, lesbians, lesbians making art. Last year we criss-crossed the nation and celebrated gay pride ,” the drag queen continued.
Comments on the video were mixed. One person said, “ Didn't you learn anything from Budweiser? “.
“ Sexual preferences don't have to be showcased in every single brand to sell stuff ,” another user wrote.
“ You will all learn very quickly. If you push an agenda that goes against the values of the MAJORITY of your customers, you will lose customers. You're digging your own grave, that's what doesn't make sense to me ,” another user said.
The North Face has tied its brand to drag for the second year in a row. Here are some posts from Gonia's Instagram page:
A seemingly endless stream of Twitter users are boycotting the brand.
North Face is the queen of "Cosmetic Rights" given that its products, so "Correct", are manufactured in Vietnam or Bangladesh, countries that do not exactly respect workers' rights.
All of this is happening as consumers boycott Bud Light, Target and other brands. As we have noted, companies have freedom of speech and marketing policy, but they need to understand that if their political ideologies are not in line with consumers, citizens also have freedom of speech to express their opinion. But the executives are now so ideological that they don't care about the health of their companies.
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The North Face article advertises its clothing with a drag queen. A Bud Light-style boycott is being prepared comes from Economic Scenarios .
This is a machine translation of a post published on Scenari Economici at the URL https://scenarieconomici.it/north-face-propaganda-il-proprio-abbigliamento-con-una-drag-queen-si-prepara-un-boicottaggio-stile-bud-light/ on Fri, 26 May 2023 06:00:53 +0000.