After Netflix and Disney, Apple is also increasing the price of streaming subscriptions
Following the moves of Netflix, Disney+ and Hulu, AppleTV+ also increases the price of the service for subscribers: it will cost 9.99 dollars (from 6.99). Not only that, the Cupertino giant also raises the cost of Arcade, News+ and Apple One subscriptions
Apple is the latest to raise streaming prices.
The Cupertino giant has announced the increase in the price of the subscription for its streaming service, Apple TV, to $9.99 per month.
Not only that, the company has also decided to increase prices for its video game service, Apple Arcade, Apple News+ and Apple One. The latter is the bundled service that includes streaming, music, and other subscriptions like 200 gigabytes of iCloud storage. The new prices are effective today in the United States and some other markets, the company said.
The iPhone maker has therefore decided to follow the example of rivals such as Netflix and Disney, which have recently raised costs for users, especially for subscription levels that do not include advertising.
All the details.
THE APPLE STAND NOT JUST ON THE VIDEO STREAMING SUBSCRIPTION
So Apple increased the cost of Apple TV by 3 dollars, since so far it was 6.99.
“Existing subscribers will see these price increases 30 days later on their next renewal date. Our goal is to deliver the best possible experiences to our customers by constantly adding high-quality entertainment, content and innovative features to our services,” the company said.
The last time there was a price increase for Apple services was exactly a year ago, when it increased the prices of Apple Music, Apple TV Plus and Apple One. However, this time it doesn't appear that Apple is increasing the price of its Music, Fitness Plus, or iCloud Plus subscriptions.
IN THE WAKE OF OTHER PLATFORMS SUCH AS NETFLIX AND DISNEY PLUS
Apple joins several other streaming services that have raised prices this year, including Netflix, Hulu, Disney Plus, as well as Paramount Plus, Discovery Plus and Max.
Netflix announced earlier this month that it will raise the price of its flagship streaming service from $2 to $23 per month in the US (a 10% increase). Its cheapest, ad-free streaming plan at $12 (another $2).
The House of Mickey Mouse also increased the monthly cost of Disney+ without ads to $13.99, by about 27% and the cost of Hulu without ads increased by 20% to $17.99.
THE STRATEGY OF THE CUPERTINO GIANT
As The Verge notes, revenue from subscription services like iCloud and Apple TV Plus represents an important and growing segment for Apple, and today's increases will help boost those numbers in the future.
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/economia-on-demand/dopo-netflix-e-disney-anche-apple-fa-lievitare-il-prezzo-dellabbonamento-streaming/ on Thu, 26 Oct 2023 13:32:32 +0000.