After YouTube, Twitter also launches into podcasts

30 August 20222 years ago babelfish

The social media company has announced that it will integrate podcasts within its Spaces, as part of a redesigned audio experience. All the details

Twitter is becoming a podcast app.

The social platform launched a trial version of Twitter Spaces on August 26 that includes podcasts, allowing users to listen to full shows through playlists curated according to their interests.

However, the launch affects a first group of both iOS and Android users who have set the app in English. Currently, only conversations in that language are online, although they come from anywhere in the world. In the future, Twitter will probably open the podcast section to other languages as well.

The podcast sector is therefore crowded, currently dominated by players of the caliber of Spotify and Apple. YouTube, Google's video platform , has also launched a page dedicated to podcasts. The section debuted at the end of July and is still being implemented, as reported by the specialized site 9to5Google .

The new feature comes as the social media company is facing a legal battle with Elon Musk over the Tesla owner's Twitter acquisition deal for more than $ 44 billion.

All the details.

HOW SPACES WILL WORK WITH PODCASTS

Twitter Spaces, launched in 2020 in the wake of the success of the Clubhouse vocal app during the pandemic , already gives the app a foothold in audio.

The Spaces platform allows users to host and participate in live audio rooms. Since then, Twitter has introduced several new features to the section, including the ability to record sessions to listen to them later.

Unlike today's live content, with podcasts you can publish files so that they stay online longer, searchable by a wider audience. "This is another way to continue investing in audio creators," Twitter said in an official blog post. The Spaces tab is completely redesigned so that users can easily access both live and recorded podcasts, divided by topic. The company explained that subscribers can filter podcasts based on interests such as breaking news, music, and sports.

THE TWITTER STRATEGY

According to internal research, 45% of Twitter users also listen to podcasts on other apps on a monthly basis. Therefore, the company's aim is for people to stay more time on the platform, preferring it, for example, to new competitors like Spotify.

“We know that some discussions require more than 280 characters and bringing people closer to the ideas, content and creators they know and love is critical to Twitter, regardless of where the conversations take place,” reads the company's post.

Twitter didn't specify when users can expect an official launch, but said the final version of the feature would be affected by how people respond to the test.

This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/innovazione/dopo-youtube-anche-twitter-si-lancia-nei-podcast/ on Mon, 29 Aug 2022 13:13:41 +0000.