Amazon with Luna will compete with Google Stadia and Microosft xCloud
Amazon announces the new cloud gaming service called Luna. It will compete with Microsoft's Google Stadia and xCloud in the increasingly crowded cloud gaming space
Amazon launches into the video game market with Luna, the new cloud gaming service coming to PCs, mobile devices and Fire TV.
On Thursday, the e-commerce giant unveiled the platform designed to challenge Microsoft's XCloud, Sony's PlayStation Now and Google's Stadia .
Amazon has not specified a date for the launch of the Luna but the cloud gaming market is already heating up.
The news comes just days after Microsoft spent $ 7.5 billion to acquire game developer ZeniMax.
HOW AMAZON LUNA WORKS
Access to the platform is currently only available to users in the United States, who can already request an invitation for early access to the Beta phase today. Just like Stadia, Google's cloud gaming service, Luna will also allow you to play online streaming on any device, by accessing different game channels.
These include Luna +, which during early access will include games such as 'Resident Evil 7', 'The Surge 2' and 'Brothers: A Tale of Two Sons', and the one in partnership with Ubisoft, one of the leading video game developers in the global. Other channels are still under development.
As CNN points out, you won't need to download a game directly to your device or own specialized hardware.
In addition to a generic Bluetooth mouse, keyboard and gamepad, users will also be able to play via the new Luna Controller with Cloud Direct technology. Alexa-enabled, the device connects directly to the cloud, allowing gamers to easily switch between screens without further pairing or configuration changes.
Welcome to the family, @amazonluna ! https://t.co/bFmI1rT22E
– Amazon (@amazon) September 24, 2020
COLLABORATION WITH TWITCH
Among the strengths of the service, also the collaboration with Twitch, the popular live streaming platform, from where players can immediately access Luna's games.
In 2014, Amazon acquired the Twitch company for $ 1 billion whose platform allows users to watch games in live streaming.
THE AMAZON STRATEGY
“Our vision is that for too long it has been a little too complicated to play. Is too expensive. And so Luna is our answer and helps customers eliminate all the complexity so they can just play. " Gabi Knight, director of Luna, told CNN Business .
As The Verge recalls, Jeff Bezos' tech giant has had a relationship of ups and downs with the world of video games. In addition to owning the Twitch streaming service, Amazon also develops its own games, including Crucible, which had such a poor launch that it quickly reverted to closed beta.
The Seattle-based giant is also working on a massively multiplayer game called New World, which was due to debut this summer before being pushed back to 2021.
THE VIDEO GAME MARKET
With Luna, Amazon is launching into the battle for a slice of a games market that should exceed $ 200 billion in revenue this year, according to the market intelligence group IDC.
HOW RIVALS GONE
But for cloud gaming platforms, it's tough to overtake consoles. As CNN points out, in fact, both Sony's PlayStation Now service has existed since 2014 and more recent offerings such as Google Stadia and Microsoft Project xCloud have achieved user adoption, but have not yet become truly mainstream and the best business model. has yet to emerge.
According to the Financial Times , even Google Stadia, launched in November 2019, is widely considered a flop.
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/innovazione/amazon-con-luna-gareggera-con-google-stadia-e-microosft-xcloud/ on Fri, 25 Sep 2020 13:37:35 +0000.