Auditel, here’s how Tg1 and Tg2 collapse
Not just Tg. Here is what emerges from the elaborations of Studio Frasi on this season's Auditel data taken from Il Sole 24 Ore
"Mamma Rai" remains the favorite of the Italians, for now.
“The Auditel numbers processed by Studio Frasi for this season (data from 18 September 2022 to 20 May 2023) provide a snapshot of an annus horribilis for a Viale Mazzini in full swing on new appointments” notes Il Sole 24 Ore.
In the reference period, Rai – based on the Auditel data processed by Studio Frasi – produced an average audience of 3.35 million people (7.97 million in prime time) with Mediaset at 3.28 million on an average day (7 66 million in prime time). In terms of share, the advantage of the public service over Mediaset was reduced to 0.8 points.
A head-to-head already emerged in previous surveys. As Il Sole 24 Ore always recalled at the beginning of the year, "the difference between the publishers Rai and Mediaset in 2022 was one share point on an average day, in favor of public TV, against 4.2 in 2021 and 3.2 in 2020. Looking at the audience figure, the 3.184 million of Rai compare with the 3.096 of Mediaset for a difference that drops between 2021 and 2022 from 422 thousand to 87 thousand people ".
So yes “Viale Mazzini remains the preferred publisher but the distance with Mediaset is narrowing” comments the Confindustria newspaper.
All the details.
THE WEIGHT OF "NOT RECOGNIZED" LISTENING IS GROWING
First of all, it should be remembered that last year saw the entry of the "total audience", i.e. the system that not only detects TV ratings, but those of each individual connected device by implementing a "Cusv" (unique code for video spots) which tracks the use of every single spot on all platforms and devices.
Listening to the "unrecognized" concerns in fact those who have used the TV to watch platforms (Netflix, Prime Video, Disney+ as well as all other broadcasts arriving from Internet applications) or for other purposes (for example video surveillance, play the console, listen to the radio).
“According to the elaborations of Studio Frasi, listening to the unrecognized is worth 1.8 million people on average for the whole day and 4.1 million people in prime time. We are talking about 18% of the total including recognized and unrecognized ratings” reports Il Sole 24 Ore. «The analyzes on the data of the “unrecognized” – explains Francesco Siliato, media analyst of Studio Frasi – clearly show how the majority of ratings derive from connections via the Internet and the most used medium for unrecognized viewings is Smart TV, with 1.3 million users in prime time and 578 thousand on an average day».
RAI'S WORKHORSE REMAINS THE FICTION
As far as television programs are concerned, Studio Frasi points out that a workhorse of the Viale Mazzini network remains fiction.
“The 2021-2022 season saw 41 episodes of Rai fiction exceed five million viewers. In this season that is going to end there were eight. Overall for all the generalist channels, in prime time between TV films and miniseries the fiction type recorded -20.4% of the ratings produced last season” reports the Confindustria newspaper.
THE ESCAPE FROM THE TG
After that, generalist TV news continues to lose viewers.
«Tg1 in the evening [with 4.7 million viewers] – explains Siliato – is abandoned by 464,000 people. Although it is the newscast with the oldest audience, given that the average age is 65, and therefore less inclined to easy changes in habits, it is the one that suffers the greatest losses. The Tg5 direct competitor in terms of airing time, loses less than half of the viewers: -180,113».
"Rai's daily information crisis – continues Il Sole 24 Ore – is underlined by the ratings of Tg2 in the evening: the loss of 170,345 individuals is worth a drop of -12.6% for this newscast, a share higher only than that of Tg1 in the evening (-8.9%). Fall in audiences and multiplication of sources lead to the loss of audiences for all the evening news programmes. Least of all, Tg5 loses share with -4.5 percent. Tg5 which reduces the distance from Tg1 to 694,000 spectators: a distance that was 978,000 last season and 1.1 million the previous season".
RAI IN FIRST PLACE ON THE PODIUM, FOLLOWED BY CANALE 5 AND RAI 3 IN THIRD PLACE
Finally, a gold medal for Rai as the most watched network by the population both on an average day and in prime time. “During the day it effectively maintains the viewers of last season and the ranking of networks remains the same up to ninth position, after the first Rai network (1.7 million); Canale 5 (1.56 million); Rai 3 (635,168); Rai 2 (446,100); Italy 1 (404,137); Network 4 (340.157); A7 (302,200); Tv8 (205,780) and Nine (157,501). At this point Rai Premium (129,696) surpasses Iris (123,613) and occupies the tenth position in the standings. The prime-time standings confirm last season's standings, even though distances and ratings change” reports Il Sole 24 Ore .
Returning to the general classification after Rai 1 in first place, we find Canale 5 in second place, followed by Rai 3, Italia 1, Rai 2, La7, Rete 4, Tv8, Nove and Iris.
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/economia-on-demand/auditel-ecco-come-tracollano-tg1-e-tg2/ on Fri, 26 May 2023 14:26:02 +0000.