Because Mailchimp sends itself to e-commerce

28 April 20213 years ago babelfish

Mailchimp, the newsletter platform, launches online stores for medium and small businesses

Mailchimp debuts in e-commerce.

Born as a newsletter platform, Mailchimp in recent years has become a real marketing company. And after having integrated some of the e-commerce sites into the platform, it is now ready to launch into the sector in the round, with dedicated stores.

All the details.

WHAT MAILCHIMP WILL DO

According to Tech Crunch , Mailchimp intends to launch online stores for small and medium-sized businesses, which will be able to create sites with unlimited pages, building product catalogs, managing orders and shipping configurations.

SERVICE

The free service offers most of the basic features, namely those listed above, with a 2% transaction fee. At $ 10 a month, Mailchimp promises the user to remove their branding, while also granting email and chat support, with a 1.5% transaction fee.

Those who choose the 'Plus' plan at $ 29 per month will pay only 0.5% transaction fee per order.

WHY MAILCHIMP LAUNCHES ITSELF IN E-COMMERCE

For Mailchimp, this is a natural step, since according to the same company, "about 40% of its customers, over fourteen million customers, are already in the retail sector and many of them have requested additional functionality".

A PROMISING BUSINESS

Mailchimp saw its revenue for ecommerce customers grow by 61% from 2019 to 2020.

This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/innovazione/perche-mailchimp-si-spedisce-nelle-commerce/ on Wed, 28 Apr 2021 04:34:26 +0000.