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From the American Apple to the Chinese TikTok. This is who the EU Antitrust is investigating

11 months ago babelfish

From the American Apple to the Chinese TikTok. This is who the EU Antitrust is investigating

The complete list of companies with greater market power identified by the EU Antitrust will be published by 6 September. From that moment they will have 6 months to comply with the DMA (Digital Markets Act)

Five US giants (Google, Apple, Meta, Amazon and Microsoft), the Chinese ByteDance (parent company of TikTok) and the South Korean Samsung: literally half the world of Big Tech has ended up under the magnifying glass of the EU Commission under the new rules antitrust provisions in the Digital Markets Act .

THE MAGNIFICENT 7 TARGET BY THE EU ANTITRUST

According to what was reported by the Commissioner for the Internal Market, Thierry Breton , who drew up the list via Twitter, the EU Antitrust has targeted companies that "have dimensions that affect the internal market" and, Breton explains, are classified as 'gatekeeper'.

These are hi-tech Groups with an annual turnover in Europe of at least €7.5 billion in the last three financial years (or a fair market value of at least €75 billion in the last financial year and operations in at least 3 member countries ), with 45 million monthly active end users over the past three years and more than 10,000 active business users each year in the EU across a range of services such as search engines, social networks and operating systems.

With the new rules, Breton recalls, companies “will no longer be able to block users in their ecosystems, they will no longer be able to decide which apps must be pre-installed on devices, or which app stores to use. They will no longer be able to give preferential routes to their systems, products and services, their messaging apps will have to interact with each other, and so on”.

According to the EU commissioner, thanks to the DMA "consumers will have more choice, more opportunities to change supplier and will benefit from better prices and higher quality services", just as other innovative companies "will no longer be prevented from reaching new customers".

And, again: “With the Digital Markets Act, together with the Digital Services Act and the Data Act, and soon with the AI ​​Act – the French politician always underlines -, Europe is completely reorganizing its digital space both to better protect citizens and to improve innovation for European startups and companies”.

The complete list of companies with the greatest market power will be published by 6 September. From that moment they will have 6 months to comply with the DMA. The EU executive will proceed to verify the notifications "within the next 45 working days" and, from the presentation of the final list expected by 6 September at the latest, the majors will have six months to align themselves with the DMA's guidelines.

THE DMA INVISIBLE TO FOREIGN COLOSSES

It is certainly not new that with the DMA Brussels you are trying to curb the power of technology giants such as Google, Amazon, Apple, Facebook and Microsoft.

The Digital Markets Act introduced new “ex ante” competition rules for control tech giants to ensure markets are fair and open. In essence, the DMA aims to curb the anti-competitive practices of groups that dominate the technology market today.

This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/innovazione/dallamericana-apple-alla-cinese-tiktok-ecco-su-chi-indaga-lantitrust-ue/ on Tue, 04 Jul 2023 11:16:31 +0000.