Here’s how Zuckerberg will try to fix Threads
Meta, the tech group founded by Mark Zuckerberg, is coming up with new features for Threads to try to attract new users as more than half have already abandoned the app less than a month after its release
Zuckerberg doesn't give up with Threads, the Meta app launched on July 4th to challenge Twitter.
Meta head Mark Zuckerberg said his new social media platform has lost more than half of its users. At the same time, the CEO of the Menlo Park group let employees know that the company is working on new strategies for its Threads app to recover users.
This was reported by Reuters , noting that although the text-based social media service reached 10 million users within seven hours of its debut and then scaled to 100 million, more than half are not using the service.
Just two weeks after its explosive debut, the number of active users on Threads has started to plummet as has the average time spent on the app.
Zuckerberg told staff that the decline is natural and retention should improve once features such as a desktop version and the ability to search are added.
Since its debut, Threads has been criticized for the limited functionality it had in its inception, recalls the BBC . Meta has since added new features, such as separate "following" and "for you" feeds, and increased ability to translate posts into different languages.
All the details.
USER COLLAPSE FOR THE NEW META GROUP APP
The new social platform launched to challenge Twitter by Meta reached over 100 million users within five days of debuting in early July. However, after the initial exploit, Zuckerberg acknowledged those numbers have now plummeted. “If you have more than 100 million people signed up, ideally it would be great if all or even half of them stick around. We are not there yet ”, admitted the CEO of Meta, quoted by Reuters .
At the same time, the CEO described the situation as "normal" and said he expected an improvement in retention as new features were added to the app.
META WORKING ON NEW FEATURES
Specifically, Reuters reports that chief product officer, Chris Cox, said another available option would be to tie the new service more closely to Meta Platforms' Instagram offering.
Cox also reportedly told staff that he was now focused on adding more "levers that drive retention" to attract people to the platform.
He gave the example of "making sure people who are on the Instagram app can see important discussions." The two platforms are closely related: To join Threads, users must have an Instagram account .
ZUCKERBERG DOESN'T GIVE UP WITH THREADS
Finally, Zuckerberg also hinted at upcoming improvements for Threads at the company's second-quarter results call early last week, arguing that more people than expected are returning each day and are working on new features. Threads, noting that Meta Platforms' strategy will be similar to that used for its other social media apps.
Looking at the results of the second quarter of 2023, the group closed the period with revenues of 32 billion dollars, an increase of 11% compared to 28.82 billion in the corresponding period of the previous year. So the social giant founded by Zuckerberg continues to record good financial results, with a profit of 7.79 billion dollars in the last quarter.
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/innovazione/ecco-come-zuckerberg-provera-a-risollevare-threads/ on Tue, 01 Aug 2023 07:28:43 +0000.