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Korea chases Google with AI in smartphones

Korea chases Google with AI in smartphones

In 2024 the challenge could be between Android devices: Google has already distributed its smartphones with artificial intelligence and Samsung intends to challenge it. Apple remains in the background for now. Will the person with the best chip win?

It's not just Apple that is moving towards artificial intelligence with investments aimed at integrating generative AI into its devices. Super Siri could in fact compete with Super Bixby , provided that Samsung decides to maintain the current voice assistant, introduced way back in 2012 with the Galaxy S III.

WHAT WE KNOW ABOUT THE BRAIN OF THE GALAXY S24

Whatever it will be called, according to news spread online in the last few hours, the Galaxy S24 series should include integrated generative artificial intelligence that rumors say is "similar to GPT", the technology behind the much-talked-about algorithm cooked up by Microsoft's OpenAI.

At the moment we know that the new South Korean flagship in its standard and Plus variants will be powered by both Exynos 2400 and Snapdragon 8 Gen 3 while the Ultra will only feature the chip produced by Qualcomm under the body. At the Samsung System LSI Tech Day 2023 which was held a month ago at the Samsung Semiconductor US headquarters, the Exynos 2400 with Xclipse 940 GPU based on AMD's RDNA 3 architecture was at the center of the scene. On that occasion, Samsung showed a demo to around 300 consumers and partners who came to the headquarters and revealed several interesting technical specifications.

SAMSUNG ACCELERATES ON ARTIFICIAL INTELLIGENCE

Compared to the predecessor Exynos 2200 (of the S22) it should have a 1.7 times more powerful CPU in order to be able to handle AI tasks with an acceleration of 14.7 times. On that occasion the South Korean company also revealed that, on the artificial intelligence front, it has introduced a new tool that will be included in future smartphones capable of generating an image starting from an input written with the resources of the Exynos 2400. " Generative AI has quickly emerged as the year's biggest trend, but more power is needed to process the data needed and bring AI to life. We want to pioneer a new era of proactive artificial intelligence,” said Yong-In Park of Samsung Electronics.

After all, chips are the key to the introduction of generative artificial intelligence in smartphones and now that Qualcomm has lifted the veil on Snapdragon 8 Gen 3 we can say that 2024 will be the year of AI in devices, at least those high-end. The intention of the South Korean company seems for once to rival Google rather than Apple which, as we know, has lagged far behind on the issue, although it is taking action.

GOOGLE ANTICIPATES EVERYONE

In short, it will be a challenge between Android. A few weeks ago, the new Made by Google phones, Pixel 8 and 8 Pro, arrived on almost all markets: the first equipped with a 6.2-inch Actua display, the second a 6.7-inch Super Actua. But more than the brightness of the screen and the bright colors they made noise for the artificial intelligence powered by the new proprietary Google Tensor G3 chip, used in various fields.

For example, with Best Shot you can use the photos you take to get the best look of everyone when taking group photos with a rather natural collage that the algorithm makes by choosing between multiple shots. In Magic Editor, artificial intelligence helps us retouch images quickly and easily, including making unwanted people disappear and correcting defects. Through the Call Filter option, the AI ​​also silently answers calls from unknown numbers for us and can then read articles aloud or summarize them for us, even if at the moment only in the States. In short, the competition has begun and AI, in addition to revolutionizing our searches on the Web, could change the way we approach our smartphones.


This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/innovazione/la-corea-insegue-google-con-lia-negli-smartphone/ on Wed, 08 Nov 2023 06:07:46 +0000.