What Google Cloud and Spotify will do with artificial intelligence
Spotify has launched several partnerships, from Google to OpenAI, to integrate AI into its services. All the details
As is known, Spotify is one of the platforms that has thrown itself with greatest enthusiasm into the implementation of artificial intelligence algorithms in an attempt to update the services offered to over 570 million users, of which over one hundred million – it reports – are regularly active. The company has already started a partnership with OpenAI (the same software house as ChatGpt) to translate podcasts into other languages.
THE COLLABORATION BETWEEN SPOTIFY AND GOOGLE CLOUD
And it won't be the only area, given that recent news is the start of a collaboration with Google Cloud for the use of Artificial Intelligence in "crucial aspects of the platform, including content discovery, personalized recommendations, 'safe listening", the parties communicate in a note. Let's also not forget that Google has recently integrated its AI Bard chatbot into its other applications, including YouTube, Gmail and Drive.
“The evolution of our technology has been accompanied by Google Cloud's commitment to building the best possible platform on which to run our products and to driving further innovation with the emerging capabilities of generative AI,” explained Gustav Söderström, Co -President, CPO & CTO of Spotify. The technology will also be used to identify potentially harmful content.
Spotify intends to use next-generation algorithms “to understand the patterns behind users' favorite vocal content, such as podcasts and audiobooks, in order to present new and interesting recommendations”.
VARIOUS TYPES OF USE
Large language models (Llms) will be leveraged to better understand the size of its library and improve the use of metadata to bring new content to users every day. “Through this partnership, Google Cloud's artificial intelligence tools are helping Spotify improve its users' listening experience,” adds Thomas Kurian, CEO of Google Cloud. Google Cloud has been the reference cloud provider for Spotify since 2016.
AND, OF COURSE, PROFILING AND ADVERTISING
Algorithms so clever that they will not only be used to offer users music that best suits their tastes, but above all to profile listeners for advertising purposes: "Google Cloud's capabilities in terms of data management" will also be used "to create a broad range of effective campaigns, providing creators with valuable insights and analytics to drive their success.”
THE CONTROVERSIES OF THE ARTISTS
As is known, the use of algorithms is making artists especially agitated. In the USA, the actors thwarted the studios' attempt to use AI to recreate their features without the consent of the actors themselves or their heirs, in the event of death.
But, above all, in the musical field, it is worth mentioning the recent lawsuit that the labels Universal Music, ABKCO and Concord Publishing have brought against the Italian-American artificial intelligence super startup Anthropic (which has just obtained a 4 billion loan from Amazon , as well as Google and former cryptocurrency billionaire Sam Bankman-Fried) on charges that his chatbot known as Claude misused an “innumerable” amount of copyrighted songs.
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/innovazione/cosa-faranno-google-cloud-e-spotify-con-lintelligenza-artificiale/ on Thu, 16 Nov 2023 15:24:18 +0000.