What is happening to Sky Italia?
Sky Italia is asking to block the assignment of Serie A TV rights. The company, in recent months, must also deal with the farewell of Ibarra and Maccanico and with an industrial plan that provides for major cuts in personnel. All the details
Big changes at Sky Italia. The broadcaster, controlled by the American Comcast, must say goodbye to the CEO Maximo Ibarra who went to the helm of Engineering, after having greeted Nicola Maccanico, called by the Minister of Culture, Dario Franceschini, at the top of the Istituto Luce Cinecittà.
Greetings, these, which take place in a difficult period, in which the company has to deal with the loss of broadcasting rights for Serie A matches, increasing competition and an industrial transformation plan in which important cuts are planned. personal.
Meanwhile, Sky appeals to the rights for Serie A. All the details.
THE EXIT OF IBARRA
Let's start with the latest news. Sky Italia CEO Maximo Ibarra will leave the group at the end of July.
Ibarra will be the new CEO of Engineering . “I am thrilled to join Engineering, the Italian champion of digital transformation and development of proprietary software solutions and platforms for the enterprise market,” announced Ibarra.
ALSO LEAVE MACCANICO
And for a new professional challenge, even Nicola Maccanico, executive vice president of programming at Sky Italia, said goodbye to pay TV. Maccanico was called by the Minister of Culture Dario Franceschini to fill the role of general director of the Istituto Luce-Cinecittà.
Franceschini considers him "the right man" to hold the new office, also thanks to his familiarity and knowledge of the city of Rome.
STAFF CUTS
Those of the top management are not the only goodbyes that Sky Italia will have to say. The company, in recent days, has announced cuts for 2,500 / 3,000 employees out of 11 thousand. The exits will affect both internal personnel, equal to 5,000 units and external personnel, which amount to approximately 6,000 employees.
The layoffs will be spread over the next, until 2024.
THE RENOVATION PLAN
The cuts will be implemented as part of the four-year transformation plan 2021-24, which should lead Sky to overall savings of 300 million euros. To achieve the goal, the company plans to centralize certain functions at the group level and simplify operations through greater use of digital technology. A rationalization of the activities is also foreseen, with a greater concentration on those with greater added value, such as the Sky Original TV series, and on the Sky Q and Now platforms.
MORE SMART WORKING
The pay TV slimming diet will also pass from isopension, or the possibility of leaving work early using a pension slide that the company takes care of, and more smart working, such as union agreements.
MORE COMPETITION
That of Sky seems to be a due choice. In recent years, Pay TV has seen competition grow dramatically: from Amazon Prime to Netflix, whose content use proposal puts traditional business models under pressure.
TV RIGHTS AND SERIES A
Sky, in reality, is also called to deal with Dazn, who in recent weeks has won the broadcasting rights of Serie A, snatching them from the subsidiary of Comcast.
Thanks to Tim's support,Dazn has won packages 1 and 3 in the auction for television rights on Serie A. In practice, for the next three years, the streaming platform will broadcast 7 exclusive matches for each matchday and 3 co-exclusive matches, for 840 million euros per season. It remains to deal with the knot relating to the so-called package 2, that of the three co-exclusive races for which Sky is running with the 70 million proposal, on which the Lega assembly should express itself on Friday 23 April.
THE GAME IS PLAYED IN THE COURT
The game on packs 1 and 3 is not really over. According to rumors of the Sole 24 Ore, Sky filed an urgent appeal (pursuant to article 700) to the Milan Court to block the assignment of Serie A broadcasting rights to Dazn.
“The hearing is set for 11 am on May 5th. The judge who will deal with it, who has recently entered the Business Section of the Court of Milan, is Federico Rolfi ”, writes Il Sole , explaining that the appeal of Sky's lawyers aims to demonstrate that the demonstration of the packages is disproportionate.
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/economia/che-cosa-sta-succedendo-a-sky-italia/ on Mon, 26 Apr 2021 04:03:36 +0000.