Why does Fedez play them at Soundreef?
In 2018 Fedez left Siae expressing very negative opinions. Today he leaves Soundreef to become a spokesperson for Siae. What happened
«We had to break a monopoly and a system that favored a few and the usual subjects. Today I am happy to be able to claim to have been on the front line with Soundreef in this battle between David and Goliath." The quote is from Fedez , the Milanese rapper who has often been talked about for his political interventions or family vicissitudes as well as for his songs. And at the beginning of 2018 it wasn't one of his songs that made the noise, but his decision to leave Siae to embark on the adventure of the startup Soundreef , active in the management and distribution of royalties on behalf of authors, publishers or record labels.
THE DIVORCE BETWEEN FEDEZ AND SIAE
Fedez's words at the time didn't just make noise: they shook an entire ecosystem. This can be understood from the note that was hastily written by the press office of the Italian Society of Authors and Publishers: «We express shock at what emerged today during the press conference organized by Soundreef to announce the agreement with Lea. The collective management of copyright is a serious topic, the result of battles waged for years by authors and publishers for their ever greater protection. We have never seen an organization of authors and publishers 'remote-controlled' by a for-profit company, which does not respect the transparency, controls and obligations imposed by law. The protection of copyright is not an activity that can be improvised with a non-profit association created ad hoc, in clear conflict of interests, of which Soundreef is a customer and supplier, and chaired by a board member of Soundreef itself. For this reason we are certain that the institutions and authorities in charge will verify this evident fiction."
Meanwhile Davide D'Atri, the CEO and founder of Soundreef, who had already begun to undermine Siae's position with Fedez a couple of years ago, attacked the Italian Society of Authors and Publishers head-on: «Today the Siae monopoly. A small company has overthrown a century-old domain. Even private companies like Soundreef can now operate legally. Hopefully, on equal terms on the Italian market."
FEDEZ LEAVES SOUNDREEF
The partnership between Davide D'Atri and Fedez was now a friendship, but who knows how the number 1 of the musical startup has taken it now that the Milanese artist has decided to return to the fold, even becoming its testimonial. Impossible to know. In fact, his social profiles and those of Soundreef are silent, which only a month ago had celebrated the agreement with Sesac, Siae's US counterpart. Instead, the Italian club is celebrating, this year involved on a completely different front in the dispute with Meta.
. @Fedez returns to SIAE, and his choice shows us that the path undertaken in recent years is going in the right direction, fully listening to our authors and publishers. Watch the intro of #siaeracconta , the project born in collaboration with the artist.
https://t.co/suICxLZOzR pic.twitter.com/Iy5S4JwDBj
— SIAE (@SIAE_Official) November 20, 2023
In an Instagram story, Fedez announced his return to Siae and launched "Siae recounts", a format in collaboration with the Italian Society of Authors and Publishers: «We will inaugurate this new format in which I will interview great authors of Italian music, people who work in Siae, to understand how the Society has improved compared to the past and what it does to protect authors and composers".
Aware of the controversy that his turn will trigger, the rapper put his hands forward and justified himself: «For years I have been in opposition to Siae, I was the first artist in Italy to leave Siae and to break what was called 'monopoly '. I was firmly convinced of that choice then, and it is a choice that I would make again because I believe that opening up to the free market could bring about renewal for everyone. Today, Siae is a company that protects and collects with the tools we have available in 2023." Until the next round of waltzes?
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/economia/perche-fedez-le-suona-a-soundreef/ on Tue, 21 Nov 2023 11:25:45 +0000.